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America’s Favorite Jelly Bean Flavors by state

America’s Favorite Jelly Bean Flavors by state

By candystore.com

Almost every year, Easter and National Jelly Bean Day both fall in April, making it the de facto Month of the Jelly Bean.

In a normal year, over 16 billion beans are made just for the Easter season. With things starting to open back up this year, it’s tough to tell whether fewer or more jelly beans will be needed. Perhaps people will feel like outdoor Easter egg hunts are safe and go big after a quiet 2020. It remains to be seen but should be interesting to watch it play out.

National Jelly Bean Rankings

As a nation, sometimes it seems like we can’t agree on anything. Our size, diversity and multitude of culturally-influenced preferences creates a rainbow of opinions. This particular rainbow happens to be made of jelly bean opinions.

We ranked the top 21 jelly bean flavors in America. Here we go.

#1 Cinnamon – Reigning Champion: Cinnamon made steady progress towards the top over the past few years. It finally overtook the #1 spot last year and hangs on again this year. This spicy red jelly bean flavor is part of a trend of spicy candy we noticed a while back. In fact, the top 3 jelly bean flavors do not include a sweet or fruity flavor at all!

#2 Black Licorice: Black Licorice is regaining its mojo. It had been on a losing streak, falling from the #1 spot 3 years ago down to #3. It took a step forward this year back to the #2 spot. There’s no denying the immense popularity of black licorice jelly beans. In Michigan, they are the number 2 flavor.

#3 Buttered Popcorn: Salty and buttery, Buttered Popcorn was still riding high last year, maintaining at #2 after knocking Black Licorice off the top spot 3 years ago. Black licorice has pushed it aside again this year. Both flavors incite strong opinions, positive and negative, but in the end, Buttered Popcorn has work to do to if it wants to become the number one jelly bean flavor in America again. It is the #1 favorite flavor in Michigan.

#4 Cherry: Cherry is like the jelly bean elder. It has been around for a long time and was once the king of jelly bean flavors, reigning for more than 20 years. It’s no longer in the top 3, but perhaps its time has not yet come.

#5 Juicy Pear: Juicy Pear is sort of a new classic jelly bean flavor. It has reached a high level of popularity in a relatively short lifespan. This year it even took over as the #1 flavor in Colorado, Wyoming and Florida!

#6 Coffee: Coffee had a major year, jumping from the #16 spot all the way up here to #6. It was the biggest move of the year and felt like it was overdue. Coffee, the drink, has never been more popular, and coffee flavored treats and gifts are on the rise. Coffee flavored jelly beans are no different, making strong moves and mixing it up with various flavor varieties like latte and espresso (which we lumped together).

#7 Watermelon: Watermelon held its place at the number 7 spot this year. They are popular coast to coast, and like cherry are more sweet-flavored.

#8 Root Beer: Maine’s favorite flavor, Root Beer, is moving up fast. Jumping 2 spots again this year to make the number 8 spot, it has moved up 7 spots in 3 years.

#9 Cotton Candy: Cotton Candy has been knocking on the door of the top ten for a few years now. This year it made the jump from #11 to #9.This fair ground-inspired flavor is all sweetness without the  fruity. For some people it’s the perfect combination of sweet and no citrus.

#10 Orange: Orange flavor fell another spot this year after getting jumped by Cotton Candy. Orange has held strong as a classic jelly bean flavor to remain in the top ten. It even took the top spot in Idaho.

#11 Sour: Sour flavored jelly beans have made a nice move up this year, moving up from #13 to #11 most popular flavor. They were #1 in New York and now Nebraska, too.

#12 Coconut: Coconut is moving up from #14 last year. It’s another classic flavor that’s not super fruity and doing well.

#13 Toasted Marshmallow: Toasted Marshmallow dropped big time from the #6 spot last year. It was the biggest drop of the year.

#14 Chocolate: Chocolate jelly beans moved up again this year, 5 spots from the #19 to #14 place. Chocolate lovers might wonder why it’s not even higher, but they did claim the #1 spot in Illinois again.

#15 Green Apple: A Green Apple jelly bean a day keeps the doctor away. Probably not, but Green Apple is reeling now after dropping another 3 spots this year. From #8 three years ago, they now find themselves at #15. A classic old school jelly bean flavor, it’s number 3 in Michigan.

#16 Blueberry: Blueberry jelly beans, the flavor they invented specifically to make the blue in red white and blue, has fallen another spot to #16, down 3 spots in as many years. Useful for their blue color, which is a popular color for event candy, blueberry jelly beans may struggle to differentiate themselves from the crowd of fruity flavored jelly beans.

#17 Strawberry: Strawberry jelly beans have seen an abrupt reversal of fortune, and not in a good way. Dropping all the from the #8 spot down to #17, these classic favorites might need a PR team to explain what the heck happened here.

#18 Grape: Grape stayed strong at #18, same as last year. Purple is a strong color and is an asset to Grape jelly beans. Purple is one of the most popular candy colors and there are not many other purple flavors.

#19 Banana: Banana flavored jelly beans moved up from #21 to #19, a small but significant move. Banana is a classic candy flavor that isn’t super traditional for jelly beans, but the popularity of Jelly Belly has made it more prominent in recent years.

#20 Bubblegum: Bubblegum flavor fell 3 spots from #17 last year, making it a 6-spot loss over 3 years. So bubblegum is in a downtrend. 

#21 Red Apple: Red Apple fell back a spot to #21. Red apple has done well to stay moderately high even though its greener brother is the more famous of the apple flavors.

Next week: The best and worst Easter candy

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