Everywhere you turn, you hear and see ads and commercials promoting Black Friday specials at the big chain and department stores. But what about the small mom and pop shops—the small businesses—whose survival depends on you shopping there?
Charlie Owens, state director of the National Federation of Independent Business, the state’s leading small-business association, is encouraging holiday shoppers to invest in their communities by shopping at small businesses the Saturday and Sunday after Thanksgiving.
“Black Friday is when a lot of people get up early and line up outside the giant department stores, but if you’re looking for something unique and want to support your community, then you need to shop at small businesses, too,” said Owens.
According to a 2011 report by Ernst & Young, more than 90 percent of all businesses in Michigan are registered as flow-through companies, usually sole proprietorships, partnerships and other small operations. They account for more than half of all jobs in the state.
“Small businesses drive our economy, and if we’re going to create jobs in this state, we need a healthy small-business community,” said Owens.
“Small and independent business owners are among the most generous supporters of civic groups, local charities, youth sports, school activities and virtually every other form of community activity,” Owens said. “Shopping locally is a way for people to help their friends and neighbors and create jobs and opportunities in our communities.”
Check out the ads and specials in this week’s paper to find small businesses in our area. And check out our website at home page for some Internet-only coupons!
We have so many unique stores in Cedar Springs! I hope everyone will shop local, and share some Christmas gifts that reflect how wonderful our great city is!