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Culligan now on radio

Culligan now on radio

Have you ever heard of a water company doing a radio show? Neither had Ray Leonard, of Culligan Grand Rapids, but now he and co-host Tavis Polinskey air two segments each Saturday on two radio stations in Michigan and one in Wisconsin.

Leonard said he was looking for some radio advertising, and pitched the idea of a half hour radio show to Les Lanser, owner of AM 1260 and JQ 99. “He responded with a great and exciting opportunity for me, a person with no previous radio experience, of doing two 2-minute segments instead.” The catch was that there would be no in-studio air-time to record, and he had to find a way to do all the recording, editing and packaging on his own. Lanser proposed that the segments run during the nationally syndicated home improvement show “The Money Pit.” “Les felt it would be a good fit, since Culligan is all about improving your two biggest investments, your health and your home,” explained Leonard.

Culligan went on the air last July. Leonard and Polinskey started with a walk-in closet for their studio, and a $23.00 microphone. They now have a converted studio at Culligan, professional microphones, a corporate sponsor, and recently had their first celebrity interview when Bill Steffen, Chief Meteorologist for WOODTV-8 appeared on the show on February 6. But what do they talk about? “Our segments are topical. We address water issues, how to do it yourself water treatment, and we discuss such topics as environmental and health and wellness,” explained Leonard. “It really is quite an undertaking.”

Listeners in the Cedar Springs area can tune into AM 1260 out of Zeeland on Saturdays at 8:28 a.m. and 9:28 a.m. to hear Culligan’s broadcast.

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