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Tag Archive | "White Creek Lumber"

Local business reports spoofing activity


By Judy Reed

If you get a phone call from a local number and the caller ID says it’s White Creek Lumber or another local business, be sure it’s them before giving out any personal information.

According to Jane Gosling, of White Creek Lumber, a customer called them recently to let them know the customer had received a phone call and the caller ID showed it as White Creek Lumber—but it wasn’t. Instead, it was someone saying it was their last chance to get a lower rate on their credit card. 

The customer hung up and didn’t give out any information, which is the best thing to do, other than letting it go to voicemail.

According to the Federal Communications Commission (FCC), “spoofing” occurs when a caller deliberately falsifies the information transmitted to your caller ID display to disguise their identity. Spoofing is often used as part of an attempt to trick someone into giving away valuable personal information so it can be used in fraudulent activity or sold illegally. U.S. law and FCC rules prohibit most types of spoofing.

How does spoofing work?

Caller ID lets consumers avoid unwanted phone calls by displaying caller names and phone numbers, but the caller ID feature is sometimes manipulated by spoofers who masquerade as representatives of banks, creditors, insurance companies, or even the government.

Go to https://www.fcc.gov/consumers/guides/spoofing-and-caller-id and scroll down the page to where it says, “How do I file a complaint on suspected spoofing?” and click on “file a complaint.”

You can also print out the Caller ID and Spoofing guide on the same page.

The Federal Trade Commission also takes reports on spoofing. You can visit https://www.ftccomplaintassistant.gov/#crnt&panel1-1 to file a complaint. The FTC then takes the data and compiles and publishes it each day at https://www.ftc.gov/site-information/open-government/data-sets/do-not-call-data to help those working on call blocking technology.

However, if you get a phone call from an 877 number that says it’s the FTC, it’s not. Don’t answer it. Scammers have also been spoofing their number. While the FTC may sometimes call you back about a report, they will not use that 877 number, and they will never ask for sensitive information, such as your bank account or social security number. 

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Rotarian receives award from Lions

Rotarian Aaron Gauger (left) receives the 2015 outstanding service award from Lions Club member Art Probst (right).

Rotarian Aaron Gauger (left) receives the 2015 outstanding service award from Lions Club member Art Probst (right).

The Cedar Springs Lions and Rotarians recently shared an evening of fellowship, food, and service opportunities at their annual picnic. The Lions and Rotary clubs are the two largest service organizations in the world.

Rotarian Aaron Gauger, of White Creek Lumber, was awarded the 2015 outstanding service award by Lion Art Probst. The decorated door has become a traditional award the clubs share.

Most all of the 36 club members and their spouses were in attendance.

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White Creek Lumber and Hardware not closing

Since Plainfield Lumber, in Plainfield Township, closed in early April, some have questioned what that means for White Creek Lumber and Hardware, who was formerly associated with Plainfield Lumber. The good news is, White Creek Lumber, 13861 White Creek, has been separated from Plainfield Lumber for several years now and the closing of that store has no effect on our local hardware store.

“White Creek Lumber has been a separate, wholly owned, entity since 2005,” explained Jane Gosling. “We are serving the West Michigan area independently. We are local and growing and looking forward to serving the area moving forward. We would like to thank all of our wonderful customers who make this possible. We have gotten and are getting a significant amount of questions about this situation. And yes, like the economy, the past few years have not been easy. But like Mark Twain said, ‘any reports of our death are greatly exaggerated.’ Please assure everyone that their business has been, and will continue to be, very important to us. Never have the words ‘come see us’ been more meaningful.”

Gosling also said they are deeply saddened by the loss of Plainfield Lumber. “They were an important part of the fabric of the Grand Rapids community for decades.  The closing of any independent is a blow to a local community. Their closing has touched a lot of people, as evidenced by the many questions and confusion we are experiencing today.”

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White Creek Lumber celebrates grand re-opening

White Creek Lumber and Hardware held a ribbon cutting last Friday to celebrate their grand reopening, and will continue the festivities this weekend. L to R is Cedar Springs City Manager Christine Burns, Art Probst, Bill Jobse Jr, Charlie Dubridge, Jane Gosling, Owen Gauger, Aaron Gauger, Mike Gould-Orgill Representative, and Bill Jobse Sr.

White Creek Lumber and Hardware is holding a grand re-opening event to celebrate something that is overdue.

The Lumber and Hardware has been located at its current site since 1988, when it was built under previous ownership. In 2005, the store was purchased by current management and was renamed White Creek Lumber and Hardware by the new owners. “We never had time to have a Grand Opening” said one of White Creek’s owners, Jane Gosling, who’s been a part of the company since its inception.

A private formal ribbon cutting was held on the first of June and festivities are continuing Friday June 8 and Saturday June 9. A drawing for four tickets to a NASCAR event held in Talladega Alabama was held in early May.

The event signifies a new chapter in the store’s history, whose founder opened a store in Grand Rapids in 1948. “Our pricing structure will be considerably different and highly competitive. We think customers will like it a lot. We are keeping the same quality reputation that’s served us well through the years,” said Gosling.

Several other door prize drawings will be held during the two-day event and specially discounted merchandise will be offered. Representatives from Anderson Windows, Azec Trim and Decking, Camo Hidden Deck Fastening System, Atrium Windows and Simpson Strong-Tie Connectors will be a part of the festivities. One lucky customer will win a Stihl Chainsaw.

Dignitaries attending include Cedar Springs City Manager Chris Burns, Orgill Manager Mike Gould, Art Probst owner of Probst Floor Covering and Draperies representing the Cedar Springs Lions, and Rotary secretary Tom Noreen. White Creek Lumber is located at 13861 White Creek Ave. Hours are 7:30 a.m. to 6 p.m. Monday through Saturday.

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Kent County Credit Union
Ray Winnie


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