ROCKFORD — Ahead of schedule for the holiday movie rush, Northstar Cinemas in Whitehall and Rockford have put the finishing touches on new digital projection and sound technology for the company’s combined 8 screens.
The projection and sound technology updates give Northstar Cinemas the advantage of having 100 percent digital in their two locations. Permanently gone are the days of splicing together miles of 35mm film and the concern of scratches effecting a quality presentation.
“Digital projection and sound have been developing for almost a decade now,” said Jason Lillmars, the President of Northstar. “The quality is now there for theatres to make the commitment, just as we are committing with a local investment totaling over $500,000 to transition from film to an all digital experience. Digital will also provide new opportunities to expand the use of the theatres beyond movies to include, plays, sporting events and teleconferencing — all activities are a bonus for the local economies.”
Lillmars added: “This is a huge win for movie goers in both the Whitehall and Rockford communities. While many of us grew up on the original 35 millimeter film versions of movies, in my two decades of theatre management I can honestly say today’s new digital presentation cannot be beat. It is so superior in sound clarity and detailed visual precision that I wouldn’t want to see a movie any other way. The sound is crisp and the picture is superb whether it is the 1st performance or 10,000th showing, it is simply a perfect presentation every time.”
Visitors can view the films presented and show times by going to www.northstarcinemas.com.
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