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Categorized | Business, Business Bits

Watson Rockford celebrates grand opening

The Watson Family of Auto Dealerships, also known as “Watson Country,” has added Rockford as another destination for car and truck buyers to shop. Watson Country is already well known for excellent customer and community service on the west side of Michigan with Chrysler, Dodge, Jeep, Ram and Fiat dealerships in Benzie, Manistee, Ludington and Nature and Me RV in Traverse City. 

With several metropolitan auto dealerships expanding to Northern Michigan, Watson’s expansion to the south in Rockford may be a first for a Northern Michigan auto dealer. Watson Country’s expansion outside of Northern Michigan to Rockford is a logical step for the family friendly dealership.    

“I think we may be the first to go south! We’re excited to bring the Watson Country way of doing business to Rockford and the greater Grand Rapids market,” said general manager Cody Watson. “We are very enthused to offer car and truck buyers from Traverse City to Grand Rapids a large selection of products and of course a great price and incredible customer service.”

Watson Rockford started with a temporary location at 4700 14 Mile Rd NE in Rockford. The all-new 23,800-square foot Watson Rockford location celebrated the Grand Opening of their new location at 4395 14 Mile Rd on Friday and Saturday, September 28-29.

The business will employ over 20 people, and they have a large selection of new and previously owned cars and trucks. 

Watson’s operates under one basic premise, “We put your family into a vehicle that we would put our own family in.” Watson believes that Watson Country’s expansion to Rockford also means good things for the local community because the dealerships are heavily involved in the communities that they serve. “It’s all about giving back,” said Cody Watson. “We’re excited about Rockford because this store will be state of the art. We were able to design it from the ground up with the focus on our customers.”

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