Essentially every business needs to grow – to better serve markets and to provide opportunity for key staff. Also to replace customers that move on, for any reason. That means businesses need a steady supply of new customers to prosper. How can business owners find those customers?
Extra thought on how to connect with prospects, and keep existing customers loyal, will pay dividends. Think about:
Why is your product or service better than the competition? Do you provide more selection? Do you provide “end to end” solutions? Differentiated products and services increase loyalty – and opportunity for margins.
Who is an ideal customer? Be as specific as possible. Age, gender, income level, work location, home location all can be relevant.
How can you best to connect with your ideal prospect? Envision your ideal customer to identify how to connect. Prospects under 40 (or 50?) get most of their information from digital sources. Traditional mediums will have lower “yield”.
What can you provide to get their attention and loyalty? Give prospects something. A coupon, a short message (like this column) establishes a connection – and makes an “ask” more acceptable.
Are all customers very happy with their experience? Take care of everyone experiencing your product or service. Your reputation is critical. Especially in today’s world, people believe friends and reviewers more than anything that you can say about yourself.
Getting professional help will move you more quickly and effectively – in creating the essential messages and in using communication channels. Not all of us are creative writers or graphic artists. Not all of us are experts in Internet based communication tools. But professionally produced messages and delivery is easily noted.
And consider a mentor from SCORE. Our local Grand Rapids chapter has about 40 experienced volunteer mentors – more than 1200 years of business leadership – in a variety of industries. And we work together on behalf of you and your company.
All SCORE counseling is offered as a free and confidential community service. There are 389 SCORE chapters around the country assisting entrepreneurs. While counseling is always free of charge, local chapters also offer small business workshops and seminars for modest fees.
To learn more about SCORE and its counseling services, call 616.771.0305 or email your questions to firstname.lastname@example.org.