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Year in Review: Most controversial story: City approves new logo

This is the new logo for the City of Cedar Springs.

The new logo for the City of Cedar Springs.

 

The story that sparked the most extreme responses in the community (and still is) was when the City of Cedar Springs voted to approve a new logo and tagline on November 14.

“Cedar Springs—Est. 1871 Cherishing our heritage, embracing our future” will now be the city’s official slogan that will appear on city-related items.

It replaces the tagline “A great place to live, work, and play” and the Red Flannel logo, which the city stopped using in August of 2012 after receiving a letter from the Red Flannel Festival of intent to file suit for copyright infringement. Subsequent meetings between the city manager and festival yielded no results on an agreement.

A committee made up of members of the community took submissions from the public for the new logo, and a designer worked up three versions for the city to approve. The council saw the logo and voted on it the same evening. They voted 4 to 3 to approve the new logo, with Bob Truesdale and new members Jerry Hall and Dan Clark voting no.

 

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