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City to resume discussions with RFF on logo

By Judy Reed

 

After a lengthy discussion at the Cedar Springs City Council meeting last Thursday, February 14, the Council gave City Manager Thad Taylor two directives: one, proceed with the new logo of a cedar tree and a spring by giving it to students at Cedar Springs High School to flesh out, and two, meet with the Red Flannel Festival on use of the old logo.

“They’ve asked me to meet with Red Flannel representatives to review the situation with use of the logo to see if there’s any room for discussion,” explained Taylor. The Red Flannel Festival seemed open to the idea.

“The Red Flannel Festival Board has always been open to discussion and we are encouraged that the City would like to participate in collaborative dialogue,” said an official statement from the Festival.

A committee was formed last fall to choose a new logo and tagline after the Cedar Springs City Council voted to no longer use the Red Flannel logo, after the Red Flannel Festival ordered them to stop using it without compensation to the Festival or face a lawsuit.

The committee received 16 entries for a new logo/tagline, and unanimously selected the tagline “Cherishing our Heritage, Embracing our Future,” with a logo of a cedar tree and a spring. Some members of the council had hoped to have more entries to choose from, and others were reluctant to make the decision themselves. Mayor Bob Truesdale liked the new logo, but also championed the possibility of a return to using the old logo. “We don’t appreciate something until it’s gone,” he said.

There was some heated discussion on the issue from both the council and audience members, but in the end, cool heads reigned, and it was decided to proceed with both the new logo, and discussions with the Festival on the old one.

Taylor said no meeting has been set up yet, but he was hoping for later this week.

 

 

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