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Categorized | Voices and Views

roger on main streetMarketing with reptiles

As a general rule, soft and furry equals cute. That’s what seems odd about that gecko. He’s not soft and not furry, but Geico Insurance Company’s ad creators made their gecko just about the cutest thing on TV.

A little free information for the curious: geckos are found in warm climates throughout the world. They range from an inch to a couple of feet in size. Geckos can’t blink. Instead, their eyes have a fixed lens inside each iris that enlarges in darkness.

Geico’s gecko stars in a batch of ads that get a laugh out of me every time. He swallows hard and tries to remain polite when his CEO suggests crazy marketing ideas. Funny!

He spreads his message on a topless beach, which doesn’t bother him because he goes around naked anyway. Funny!

He pitches his product in heavy traffic on the Brooklyn Bridge. Funny!

Love that gecko.

Many years ago, another company found a reptile to associate its products with. Who among us doesn’t have at least one of Lacoste’s crocodiles among our shirts?

I saw a picture of the frilled lizard the other day. He’s frilly, all right. Victoria’s Secret, are you listening?

The big three in jokes

1. Old folks

Two elderly ladies are enjoying the sunshine on a park bench. They’ve been meeting in the same park every sunny day for over 12 years, chatting and enjoying each other’s friendship.

One day the older of the two says, “Please don’t be angry with me, my dear, but I am embarrassed. After all these years, what is your name? I’m trying to remember but just can’t.”

The younger friend looks distressed and says nothing for two full minutes. Finally, with tears in her eyes, she says, “How soon do you have to know?”

2. Marriage

When Joe’s wife ran away he got so depressed that his doctor sent him to a psychiatrist. Joe told the new doc his troubles and then sighed, “Life isn’t worth living.”

“Don’t be stupid, Joe,” said the psychiatrist. “Allow work to be your salvation. I want you to totally submerge yourself in your work. Now, what do you do for a living?”

“I clean out septic tanks,” Joe replied.

3. Blondes

A blonde was hunched over the bar, toothpick in hand, spearing futilely at the olive in her martini. A dozen times the olive eluded her. Finally, another patron, who had been watching from a nearby stool, got up and grabbed the toothpick. “Here’s how you do it,” he said, as he easily skewered the olive.

“Big deal,” muttered the blonde. “I already had him so tired out he couldn’t get away.”

Last words

Follow your dreams, but not the one where you’re in kindergarten dressed only in your underwear.

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Ray Winnie
Watson Rockford
Dewys Manufacturing
Kent County Credit Union
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Cedar Car Co


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