By Lois Allen
There’s nothing like a quiet stolen moment, a comfortable chair and a downloaded already printed version of your local news.
No computer, no passwords, no pop-up ads; “You’ve won!” Just you and the local newspaper.
It’s old-fashioned. It is, according to experts, outdated and passé.
“Go online!” That’s what those in the newspaper industry say. No more print! It’s just too expensive. Businesses are pulling away to other more “modern” forms of advertising.
You will soon have to have a paypal account to read news on the web. It all sounds pretty complicated.
But, unlike the rest of the crowd, The Cedar Springs Post Newspaper has remained old-fashioned. We haven’t become a chain newspaper covering news for several towns. We haven’t changed our name (we thought about it) or our image. We strive to maintain the individuality of this community, which is unique to us. It’s something rarely found in the new age of communication. Less news, less print and more ads, that’s the way to make money.
If we become bigger, we are no longer The Cedar Springs Post. If we stop printing local news, it won’t be The Post. If we go strictly web and stop printing actual newspapers, it just wouldn’t be The Post!
Our subscription drive money will ultimately go towards postage costs, but will bring in operating funds during the bleakest month for newspaper advertising, allowing us to stay in the black until what are considered the better months for selling ads. You know, kinda like a government bailout! Only, this time, you get something in return.
So let’s keep the Post what it is, a small town, old-fashioned newspaper. For those of you who want to keep the print, so to speak, send in your subscription during our drive and maybe you’ll get to read that old-fashioned hometown newspaper in a BRAND NEW ROCKER/RECLINER! Your subscription automatically enters you into our drawing for an Ashley Rocker/Recliner provided by Larry’s Northtown Furniture in Greenville (must be over 18 yrs).
Publisher’s reminder: Remember, The Cedar Springs Post is advertiser supported! Thank your local business community for supporting their local newspaper. Hug a Post advertiser today. We couldn’t do it without them.